Sammy Handmade Exclusive Designer Interview
Collection Name: Sammy Handmade
Upcoming Show: Nolcha Show NYFW 2016
Media: The Runway Authority
What things outside of fashion, inspire your brand?
The Beauty in nature, people and living a global lifestyle
What were your inspirations for the designs you are creating for the Nolcha Shows Fashion Media Lounge?
Upcycling of materials drives the new collection we will show at Nolcha Shows Fashion Media Lounge
Do you consider the environmental effects of the colors and prints you choose for your collection?
Yes. these are part of the environment. how it blends and co-exists with surroundings.
What markets and demographic do you cater to?
hi-end with conscious consumer that think about process and sources of maker & end-product.
What drives your work ethic to become a better designer?
work discipline, material and other environmental and production consideration
How do you balance creativity with commerce?
To always work on simple and easy asthetic that can appeal for everyday kind of products. Keeping an eye with good taste and function every season.
What is your greatest accomplishment as a designer?
To bring Ethiopian made products into the global market
Where do you see your brand in the next 5 years?
To grow and work with more artisans, refine products and expand into new market.